Want to know what you should be tracking with Google Analytics?
Google Analytics is a fantastic tool you can use to expand your recruiting business in countless directions. Unfortunately, it can be difficult to know how to use this lucrative resource.
Luckily, you don’t have to have a background in data analysis to make use of this tool. Read on to get Google Analytics explained so that you know what to track.
1. Know What Visitors Are Searching For
Google Analytics enables you to get instant data on traffic to your site. You’ll be able to set up a dashboard that keeps all of your most useful analytics at the top for easy glancing.
The first thing you should be keeping track of as a recruiting company is what visitors are looking for. With Site Search, you can track all of the searches visitors use to get a sense of their priorities. You’ll also figure out what visitors may be missing.
2. Set Goals
Google Analytics lets you set lead and traffic goals so that you can track your progress on a daily basis.
In fact, Google Analytics is able to track conversions through the goals that you set. To determine your goals, think about the most important things you want to accomplish.
As a recruiter, this will likely have something to do with the amount and type of talent you are attracting, as well as your clients.
3. Track Your Marketing Campaigns and Their ROI
Want to see how well your marketing campaigns are actually working? Google Analytics tracks any URL you input as a campaign URL so that you can get direct data on how many people are clicking on your ads.
Tracking the ROI of your marketing campaigns will help you adjust accordingly so that you can feel confident you are attracting the best potential hires.
4. Test Out Your SEO Capability
You’ve implemented Search Engine Optimization (SEO) but you want to see how it’s paying off. Google Analytics can generate SEO reports that tell you how your site is ranking.
You’ll also learn which keywords are working and which ones aren’t, as well as your click through rates and data.
5. Figure Out The Location of Top Visitors
With Google Analytics, you can click your “Visitors” tab and identify exactly where your site users are clicking in from.
Getting a grasp of such valuable demographics will enable you to tailor your marketing campaigns to target a certain portion of the population.
Google Analytics Explained
Google Analytics is a great resource for recruiting companies because it can give you valuable insight into traffic, conversions, and client perspectives. When using this tool, it’s important to track what visitors are searching for, the ROI of your campaigns, and the power of your SEO.
With this knowledge, you’ll be able to cater to the right talent, attract more great potential hires to your site, and continue to impress clients.
Now that you’ve got Google Analytics explained, it’s time to put that new knowledge to work! At Buzz Recruiter, we can help you do just that in addition to transforming your website for recruiter services, implementing SEO, and assisting with digital marketing.
Reach out to us today to learn more about what we can do for your recruiting company!